© 2013 Attila Dinnyés
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Attila Dinnyes Attila Dinnyes
Attila Dinnyes

Dreamchip Technologies GMBH

Trend research, Product management, designcommunication
2021

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As part of the House of Creative Entrepreneurship’s AI program, our team of six professionals—each from different fields—developed a new production plan and proposed a strategic pivot in design for Dreamchip Technologies, Europe’s leading chip development firm.

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The challenge

Based on UX research, we introduced AI, AR, and reactive surfaces, suggesting projects that could expand Dreamchip’s partner network and establish a market advantage. Considering their cutting-edge lens design, LiDAR technology, and a team of 180 developers, we identified areas for groundbreaking innovation, including:

  • AI-driven 3D image generation and translation
  • AR applications for commercial and professional use
  • Solutions for emerging markets
  • Portability and resource-efficient technology
  • Human implants and tensor holography in healthcare
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Since our collaboration in 2020, many of our predictions and proposals have materialized, marking the project as a significant success.

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