Dreamchip Technologies GMBH
Trend research, Product management, designcommunication
2021


As part of the House of Creative Entrepreneurship’s AI program, our team of six professionals—each from different fields—developed a new production plan and proposed a strategic pivot in design for Dreamchip Technologies, Europe’s leading chip development firm.

The challenge
Based on UX research, we introduced AI, AR, and reactive surfaces, suggesting projects that could expand Dreamchip’s partner network and establish a market advantage. Considering their cutting-edge lens design, LiDAR technology, and a team of 180 developers, we identified areas for groundbreaking innovation, including:
- AI-driven 3D image generation and translation
- AR applications for commercial and professional use
- Solutions for emerging markets
- Portability and resource-efficient technology
- Human implants and tensor holography in healthcare


Since our collaboration in 2020, many of our predictions and proposals have materialized, marking the project as a significant success.

