Dreamchip Technologies GMBH
Trend research, Product management, designcommunication
2021
With a team of six professionals coming from different areas in The house of creative enterpreneurship’s AI program we provided a new production plan and suggested a pivot in design approach for the leading chip developing firm in Europe, Dreamchip Technologies.
The challenge
Based on our UX survey, introducing AI, AR, reactive surfaces we suggested plans, projects that could make DreamChip reach wider spectrum of partners and going ahead of the market. Considering their state of the art lens design, lidar technics and chip developement and their 180 developers who are working there, we highlighted areas that could be revolutionized in the next couple of years by them such as AI usage in 3D image creation and traslation, AR in commercial use, AR in professional use, supporting the needs of emerging countries, portability, also resourcing human implants, tensor holography in healthcare.
Since the project was in 2020, and we already seen most of our predictions and plans materializing in use, the work with us considered a huge success.