Grape Solutions

The time constraints and the adaptation of the design to all the collateral materials for external and internal use was also a huge task, but for my greatest pleasure the firm insisted to make a brand guideline for the look and feel, and the tone of voice of the brand to make it whole and provide the users a full experience

The design is not going against the look of tech companies; it operates with green, gray and blue colors radiating reliability and efficiency to feel familiar to clients, also breaks up with cold, sharp colors that are not just lacking the message of positivity, but at the business level they clichédly merge the segment already.

Retail

Corporate

The natural, friendly appearance of green and blue together with the vine motif symbolizes regular joint work and development as well as the soothing experience that the sight of the blue sky above a green hillside can offer as a whole. All this positivity on a larger surface, another important element of the visual image, the leaf, and the gray color characteristic of the business environment channel it into the world of tech. The leaf is the natural companion of the grape, in the case of Grape Solutions it appears as a mesh network, which is not only an extremely spectacular graphic solution, but also a general symbol of the development environment and networking.
This form and color scheme balances out and makes Grape’s general message unique, which makes it stand out from the competition not only because of its deeply thought-out user communication in the segment, but also because of its positive presentation materials but carries a reassuring message for everyone from the first impression.