The diverse tasks I had to complete at my various workplaces made me competent to see the processes of design and manufacturing as the establishment of a complex communication-based platform with people. All my projects needed applied practical knowledge that made me persistant and be sustainable, while the last years of corporate, organising and mentoring projects broadened my scope to apply these for a team of individual stakeholders and partners. Finding out in 2021 that all I did was designcommunication is a relief, and clear path in front of me, so as a researcher and a designer I enjoy being a part of an equal and diverse ensamble that makes easier to have an organized, holistic approach while I’m still staying curious and open for the new.
Education
- CORVINUS UNIVERSITY OF BUDAPEST2022
- Budapest Metropolitan University2020
- ELTE - Faculty of Humanities2010
- Virágh Gedeon Vocational School2002
PhD sutdies on businness communication, marketing and designcommunication. Researching the patterns of resistance to cultural and managemental change in art and design scenes and art consumption (supervisors - Dr. habil. PhD Dora Horvath, Head of Department, Associate Professor I Dr. Habil, DLA Attila Cosovan Professor) PhD studies on Business
Experience
Design management of artistic challenges and processes, post-sale marketing. In collaboration with contemporary painter Zsolt Vetlényi and one of Hungary’s most famous alternative rockband Kiscsillag‘s we made the “Tompa kések” album’s full layout and design, online presence and offline content, we ven organised a small exhibition and meet-and-greet at a book store with shop window and decoration. I designed an internal training program at the Vodafone UK’s Budapest division, as a senior designer I keept the Budapest-end of the design division during campaings or launches for the UK or the Netherlands. Branding and organise festival series and exhibitions at Diszel Mansion, where I was managing volunteers and workload as well.
Projects related:
Organizing teams and production, development or planning. Managing marketing and design processes. Off-site production management and problemsolving during execution in the Capa museum’s permanent exhibition. Amongst design management, managing workload, professionals and volunteers in Diszel Mansion, I was doing restoration work as well. As one of the organisers I managed stages, sound engineers, volunteers at Lindy shock festival. Organising raw materials, production developement and supply chain for ePick, supporting designers and the workshop with design-assisstance FabLab Budapest
Projects related:
Campaigns for Vodafone Intelligent Solutions‘ and Greenpeace Norge Oslo. Full branding and guideline making for corporate firms like Grape solutions, Tisztaenergiák, I collaborated the migration of the new design and rebranding of the Vodafone UK guideline. Artistic photo retouch for fashion magazines and portfolio for Hugo Boss, Galeria Kaufhof, Khujo, Ulla popken with Artificial Group agency. Book design for the life of work of Osvát Enrő, making by digitalizing and carrying further the owner aquarell’s made in 1919. Cover design, page layout design, prepress for the lnternational Association of the Hungarian Language and Culture’s magazine
Projects related:
From idea to materialised product development. Crafting and off-site design execution and problem solving with Fólia dekor Ltd, and Vinyl graphic studio. Wall decoration for Robert Capa museum, handmade book appendices and butique packaging for the Kiscsillag rockband’s Tompa Kések album’s extra book. and Customisable mass-production and unique product development for ePick, unique jewel design and resin made products for Dori Visy jewel designer.
Projects related:
My approach of teaching is providing an experience-based learning, moving from the abstract to the concrete in a creatively facilitated framework. I’m helding courses on designcommunication, visual communication, design thinking, 3D and 2D design in practice at Károli Gáspár University Budapest. My focus is how to involve non-designers to cooperate with and by design and being able to communicate via the creating process itself. I made and held related design thinking and creative content creation trainings at Vodafone Intelligent Solutions‘ marketing team, and collaborated an open offsite training on problem-solving thinking and design approaches through creative management and dynamic team identity with Corvinus University of Budapest.
Projects related:
Within my PhD studies at Corvinus University of Budapest I’m doing qualitative and quantitative research on how the artists and art spaces managing their art and audience and how digitalization in the financing and creating segments influencing the managemental processes. My main focus is figuring out and managing resistance to change and social inertia and connectionmaking in art management. Thanks to a grant from Julius Rezler foundation, I spent half a year in the USA expanding my research in the Indiana University, Bloomington. Thanks to that, I was able to make a comparative research on the topic, showing the similar touchpoints of challenges, possibilities and rewards of professional self-awareness and facilitated designcommunication amongst artists, managers and audience.
I’m also doing research projects for agencies and firms with external teams or as a freelancer. One of the most exciting one was trend research for Dreamchip Technologies Gmbh – with a team of 6 professionals organised by Pi-School’s “The house of creative enterpreneurship’s AI program”.
Projects related: